About us

Life-enhancing luxury

Our mission

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

The SONA difference

Technology should elevate life at home — not complicate it.
Poorly considered systems can quickly become a source of frustration, introducing unnecessary complexity instead of comfort.

At SONA, we take a unique approach.

Every project begins with a deep understanding of how you live — your routines, your aspirations, and what truly matters in each space.
We listen closely and design with intention, creating tailored systems that complement your lifestyle rather than impose on it.

We never recommend technology for the sake of it.
Every element must earn its place by genuinely enhancing the experience of the home — whether that means simplifying everyday routines, adding flexibility, or crafting beautiful moments of atmosphere.

Our goal is simple: to make homes feel better.
Thoughtful, responsive, and beautifully integrated — technology that fades into the background, leaving only comfort, clarity and control.

Driven by craftsmanship - guided by care

True luxury lies in the unseen details — the small touches that make life feel effortless.

Our team brings together technical mastery and design sensitivity, working hand-in-hand with architects, designers, and homeowners to create tailored systems that integrate beautifully with every space.

We approach each project with a relentless pursuit of excellence, and a genuine commitment to your satisfaction.

Our Process

With over 100 projects completed and almost a century of combined experience, including everything from elegant apartments to world-class super-yachts - we’ve shaped a five-step process designed to feel effortless. From our first conversation to long-term aftercare and support, it’s a journey built on trust, creativity, and a journey of understanding how you want to live.

Discover

Our journey begins with a conversation at the SONA Studio - where we explore your lifestyle and aspirations to shape a vision for how technology can elevate the way you and your family live at home.

Imagine

We share a clear, creative vision for how technology can enhance your home - presenting ideas with imagination, precision and transparent costs to help you visualise what's possible.

Design

Once your vision is agreed, we begin detailed design - creating the technical drawings, documentation and plans required to deliver your project.

Deliver

As each stage of the system is approved, it’s handed to our projects team to manage through to completion, ensuring you feel informed and in control at all times.

Aftercare

We understand that true trust is built over time. With responsive support, proactive maintenance, and attention to detail, our relationship doesn’t end at installation — it’s just the beginning.

Meet our team

Our work is only as exceptional as the people behind it.
With nearly a century of combined experience, our core team brings together deep technical expertise, creative thinking, and a shared commitment to enhancing life at home. These are the individuals who design, deliver, and support every SONA system — thoughtfully tailored to elevate the way you live.

Simon Fulstow

Founder & Managing Director

Nicola Fulstow

Brand Director

Andy Hill

Design & Procurement

Naralie Smith

Support Coordinator

Dan Newton

Senior Engineer

Awards & Recognition

In an unregulated industry where anyone can claim expertise, true recognition matters. That’s why we’re proud to hold the highest available accreditations and some of the most prestigious awards in our field.

SONA is one of only 16 companies worldwide to hold CEDIA’s Member of Excellence status — the highest honour awarded by the industry’s global governing body. It’s not about size or scale, but consistent excellence in design, engineering, and customer experience.

We’re also independently HTA Certified, having passed a rigorous 60+ point vetting process covering technical proficiency, aftercare, and client satisfaction — giving homeowners and design professionals peace of mind when choosing a technology partner.

In addition to these accreditations, we’re proud to be among one of the most awarded firms in the EMEA region at the CEDIA Awards — the only technically judged and blind-reviewed awards scheme in our industry. To be recognised by our peers and technical experts at this level is not only an honour, but a reflection of the standards we hold ourselves to on every project.

Northern Design Awards Best Smart Home

CEDIA Awards Highly Commended Best Documentation EMEA

CEDIA Awards Winner Integrated Home

CEDIA Awards Highly Commended Best Dressed Rack

CEDIA Awards Winner Integrated Home Global

CEDIA Awards Winner Integrated Home

CEDIA Awards Winner Best Lighting

CEDIA Awards Winner Life Lived Best at Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Documentation

CEDIA Awards Winner Technology Meets Design

International Design & Architecture Awards Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

Life-enhancing luxury

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

The SONA difference

Driven by craftsmanship - guided by care

Our Process

Meet our team

Simon Fulstow

Nicola Fulstow

Andy Hill

Naralie Smith

Dan Newton

Awards & Recognition

Ready to create your space together.