About us

Life-enhancing luxury

Our mission

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

Who We Are

We’re a husband-and-wife team who share a passion for creating homes that look beautiful, feel incredible, and work effortlessly.

Simon founded SONA in 2012 and has worked as a specialist in luxury home and marine technology since 2001 - before any of us had ever used Instagram, and Alexa was simply a girl's name. Simon brings deep technical knowledge and a love of luxury architecture and design.

I (Nicola) have an interest in wellness and routines that allow life to thrive at home. I joined the business in 2016 and am focused on client experience, collaboration with interior designers, and making sure every project feels human-centered in its' approach. I can't stand complexity or inefficiency and don't get involved in the ins and outs of technology - but am passionate about how we transform life at home for our clients.

Together, with our wonderful team - Andy, Dan and Naralie - we aim for happy, confident, informed clients. We guide empowering decisions, make the process enjoyable, and provide ongoing support — even when the technical side of things feels boring or overwhelming.

The result: a home that feels effortless, comfortable, and beautifully considered — technology that works for you, not the other way around.

Our Ethos

We believe lighting and technology should enhance life, not complicate it. That means we design systems that work perfectly, look amazing, and make day-to-day living feel effortless — from circadian lighting that follows natural rhythms, to immersive home cinemas, to shading that moves like magic with the day. Our aim is to set your home up so you can relax, restore and be at your best.

But SONA is about more than technology. It’s about relationships, collaboration and designing LIFE AT HOME. We work hand-in-hand with interior designers, architects, and homeowners to bring their vision to life, asking the right questions, sharing ideas, and making sure every detail feels intentional. Every project is a partnership, not just a job.

Our studio in Cheshire isn’t just where we work — it’s where we experiment, learn, and create experiences that inspire everyone who steps through the door. From an interactive lighting suite to a fully immersive cinema room, it’s a space designed to spark ideas, empower decisions and FEEL what's possible.

At SONA, we’re here to make your home feel alive, in the most seamless, joyful, and beautiful way possible.

How We Work For You

At SONA, technology should enhance life, not complicate it. Every project starts with understanding how you live and what matters most in each space.

Listen & Understand
We explore your routines, aspirations, and the experiences you want to create — ensuring every decision is informed by your lifestyle.

Design with Intention
Every element earns its place. Lighting, shading, audio, and automation are tailored to complement your interiors and simplify everyday life.

Collaborate & Coordinate
We work closely with designers, architects, and contractors to integrate systems seamlessly, with clear documentation and labelling.

Install & Fine-Tune
Systems are carefully installed, tested, and calibrated so technology fades into the background, leaving comfort, clarity, and control.

Support & Evolve
Our work doesn’t end at handover. We provide ongoing guidance and support, helping you adapt and expand your system as needed.

The result: a home that feels effortless, comfortable, and beautifully considered — technology that works for you, not the other way around.

Our Process

With over 100 projects completed and almost a century of combined experience, including everything from elegant apartments to world-class super-yachts - we’ve shaped a five-step process designed to feel effortless. From our first conversation to long-term aftercare and support, it’s a journey built on trust, creativity, and a journey of understanding how you want to live.

Discover

Our journey begins with a conversation about your project at the SONA Studio - where you can begin to shape a vision for how technology can elevate the way you and your family live at home.

Imagine

We share a clear, creative vision for how technology can enhance your home - presenting our ideas with precision and transparent costs to help you visualise what's possible.

Design

Once your vision is agreed, we begin detailed design - creating the technical drawings, documentation and plans required to deliver your project.

Deliver

As each stage of the system is approved, it’s handed to our projects team to manage through to completion, ensuring you feel informed and in control at all times.

Aftercare

We understand that true trust is built over time. With responsive support, proactive maintenance, and attention to detail, our relationship doesn’t end at installation — it’s just the beginning.

Meet our team

Our work is only as exceptional as the people behind it.
Our core team brings together deep technical expertise, creative thinking, and a shared commitment to enhancing life at home. These are the individuals who design, deliver, and support every SONA system — thoughtfully tailored to elevate the way you live.

Simon Fulstow

Founder & Managing Director

Nicola Fulstow

Brand Director

Andy Hill

Design & Procurement

Naralie Smith

Support Coordinator

Dan Newton

Senior Engineer

Awards & Recognition

In an unregulated industry where anyone can claim expertise, true recognition matters. That’s why we’re proud to hold the highest available accreditations and some of the most prestigious awards in our field.

SONA is one of only 16 companies worldwide to hold CEDIA’s Member of Excellence status; the highest honour awarded by the industry’s global governing body. It’s not about size or scale, but consistent excellence in design, engineering, and customer experience.

We’re also independently HTA Certified, having passed a rigorous 60+ point vetting process covering technical proficiency, aftercare, and client satisfaction — giving homeowners and design professionals peace of mind when choosing a technology partner.

In addition to these accreditations, we’re proud to be among one of the most awarded firms in the EMEA region at the CEDIA Awards; the only technically judged and blind-reviewed awards scheme in our industry. To be recognised by our peers and technical experts at this level is not only an honour, but a reflection of the standards we hold ourselves to on every project.

Northern Design Awards Best Smart Home

CEDIA Awards Highly Commended Best Documentation EMEA

CEDIA Awards Winner Integrated Home

CEDIA Awards Highly Commended Best Dressed Rack

CEDIA Awards Winner Integrated Home Global

CEDIA Awards Winner Integrated Home

CEDIA Awards Winner Best Lighting

CEDIA Awards Winner Life Lived Best at Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Documentation

CEDIA Awards Winner Technology Meets Design

International Design & Architecture Awards Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

Life-enhancing luxury

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

Who We Are

Our Ethos

How We Work For You

Our Process

Meet our team

Simon Fulstow

Nicola Fulstow

Andy Hill

Naralie Smith

Dan Newton

Awards & Recognition

Ready to create your space together.