About us

Life-enhancing luxury

Our mission

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

Who We Are

We are a husband and wife team who share a passion for creating homes that look beautiful, feel incredible and work effortlessly.

Simon founded SONA in 2012 and has worked as a specialist in luxury home and marine technology since 2001, long before smart home technology became part of everyday conversation. He brings deep technical knowledge, a love of luxury architecture and design, and a genuine belief that the best technology is the kind you never have to think about.

Nicola joined the business in 2016, drawn by a shared interest in wellness and the routines that allow life to thrive at home. Her focus is on client experience, collaboration with interior designers, and ensuring every project feels considered and human in its approach. Where Simon thinks in systems, Nicola thinks in experiences, and it is that balance that shapes everything SONA does.

Together, with our wider team, we work to ensure every client feels happy, confident and informed throughout their project. We guide decisions, make the process enjoyable, and provide support that continues long after the work is complete.

Our Ethos

We believe technology should enhance life at home, not complicate it. Every system we design earns its place by genuinely improving the experience of the home. Woven into beautiful interiors with intention and care, our work is as much about how a home feels as how it functions, whether that means simplifying a daily routine, creating a moment of atmosphere, or delivering the kind of effortless comfort that only comes from a home that has been truly thought through. That belief is at the heart of everything we do at SONA, and it has been from the very beginning.

For us, SONA has always been about more than technology. It is about relationships, collaboration and the genuine belief that the homes we work on should feel better for the people who live in them. We work closely with interior designers, architects and homeowners to ensure every decision is informed, every detail is intentional, and every project feels like a partnership built on trust rather than a transaction built on specification.

The SONA Studio in Cheshire is where those ideas come to life. It is where we experiment, learn and create experiences that help clients and design partners understand what is possible before any decisions are made. Not a showroom in the traditional sense, but a space we have built to inspire, inform and give everyone who visits a real sense of what a beautifully considered home feels like to live in.

How We Work For You

Every project begins at the SONA Studio. It is where ideas take shape, where possibilities become tangible, and where clients and design partners experience firsthand what a beautifully considered home feels and sounds like before any decisions are made. There is no better starting point.

Listen & Understand
We take time to understand your routines, your aspirations and the experiences you want to create at home. The more we understand about how you live, the better every decision we make on your behalf will be.

Design with Intention
Every element earns its place. Lighting, shading, audio, cinema and automation are designed around your interior and your lifestyle, not specified from a catalogue and fitted around whatever is already there.

Collaborate and Coordinate
We work closely with your interior designer, architect and contractor from the earliest stage, ensuring technology is considered as part of the design rather than added at the end. Clear documentation, careful coordination and open communication are how we make a complex process feel straightforward.

Install and Fine-Tune
Every system is installed, tested and calibrated with care. We do not consider a project complete until everything works exactly as it should and feels exactly as it should, because those are not always the same thing.

Support and Evolve
Our relationship with every client does not end at handover. We provide ongoing support, proactive maintenance and the flexibility for your system to evolve as your home and your life change over time.

Our Process

With over 20 years of experience and hundreds of projects completed, from elegant family homes to world-class superyachts, we have refined a five step process designed to feel as effortless as the systems we deliver. From the first conversation at the SONA Studio to long term aftercare and support, every stage is built on trust, transparency and a genuine understanding of how you want to live.

Discover

Our journey begins at the SONA Studio, where we explore your lifestyle and aspirations to shape a vision for how technology can elevate the way you live at home.

Imagine

We share a clear, creative vision for how technology can enhance your home, presenting ideas with imagination, precision and transparent costs to help you visualise what is possible.

Design

Once your vision is agreed, we begin detailed design, creating the technical drawings, documentation and plans required to deliver your project with precision.

Deliver

Each stage is managed through to completion by our projects team, ensuring you feel informed, confident and in control at every step of the process.

Aftercare

True trust is built over time. With responsive support, proactive maintenance and genuine attention to detail, our relationship does not end at installation. It is just the beginning.

Meet our team

Our work is only as exceptional as the people behind it.
Our core team brings together deep technical expertise, creative thinking, and a shared commitment to enhancing life at home. These are the individuals who design, deliver, and support every SONA system — thoughtfully tailored to elevate the way you live.

Simon Fulstow

Founder & Managing Director

Nicola Fulstow

Brand Director

Andy Hill

Design & Procurement

Naralie Smith

Support Coordinator

Dan Newton

Senior Engineer

Awards & Recognition

Home technology is an entirely unregulated industry. There is no mandatory qualification, no licensing requirement and no independent body that determines who is and is not competent to work in your home. Anyone can set up a business and begin tomorrow.

That is precisely why the accreditations and recognition SONA has chosen to pursue matter so much. They are not required. They are a choice, made because we believe clients and design partners deserve an independently verified assurance of the standard they are working with.

SONA holds CEDIA Member of Excellence status, one of only 16 companies worldwide to do so and the highest recognition from the industry's global governing body. We are independently HTA Certified, having passed a rigorous 60 point vetting process covering technical proficiency, aftercare and client satisfaction. And we are among the most recognised companies in the EMEA region at the CEDIA Awards, the only technically judged and blind reviewed awards scheme in our industry, having won across multiple categories and consecutive years since 2015.

When you choose SONA, you are not just taking our word for it. You are working with a company that has invited independent scrutiny at every level and passed.

Northern Design Awards Best Smart Home

CEDIA Awards Highly Commended Best Documentation EMEA

CEDIA Awards Winner Integrated Home

CEDIA Awards Highly Commended Best Dressed Rack

CEDIA Awards Winner Integrated Home Global

CEDIA Awards Winner Integrated Home

CEDIA Awards Winner Best Lighting

CEDIA Awards Winner Life Lived Best at Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Documentation

CEDIA Awards Finalist Technology Meets Design

International Design & Architecture Awards Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Home Cinema

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

CEDIA Awards Winner Best Integrated Home

CEDIA Awards Winner Best Dressed Rack

Life-enhancing luxury

To craft home technology that transforms daily living - making time spent at home feel more effortless, more rewarding and more luxurious.

Who We Are

Our Ethos

How We Work For You

Our Process

Meet our team

Simon Fulstow

Nicola Fulstow

Andy Hill

Naralie Smith

Dan Newton

Awards & Recognition

Ready to create your space together.