SONA has launched a number of new charity initiatives to raise awareness of autism.
Owners of SONA Nicola and Simon, who have two young daughters, one with the condition, will be donating a portion of their end of year profits, and fundraising activities throughout the year to support the cause.
Starting with World Autism Awareness Day on Thursday 2nd April, SONA has implemented many fundraising activities to support key causes. One of these causes is Ambitious about Autism, a national charity for young people with autism.
This month, during Autism Awareness month, SONA is working with one inspirational young individual who is on an entrepreneurial journey. Managing Director Nicola Fulstow read about Oliver Jude, an aspiring t-shirt maker with autism, in the local newspaper. She was very moved by his efforts so reached out to him via social media to congratulate him on his success at London Fashion Week where he showcased on the runway with a number of unconventional models. She was disheartened to learn he could no longer continue operations due to insufficient funds, so promised to help.
Nicola shared Oliver’s story and sponsored Olly so he could buy the equipment he needed to make his inspirational t-shirts that he had featured at London Fashion Week 2020. Here at SONA we can’t wait to see what Olly does next (and also can’t wait to buy some t-shirts off him!)
Nicola says: “As the mother of a young child with autism, I can see first-hand the struggles these incredible people go through just to live their everyday lives. Olly in particular has faced personal challenges in the past, but has turned them on their head and has become a ray of absolute positivity. Now stuck at home during lockdown, in addition to being unable to complete his final year at high school, it’s now time for Olly to shine his light. I think its important to recognise and help people doing good in the world. I thought his story was an inspiration to my daughter and any young person with autism.”
Other initiatives are to include social media groups and a charity ‘Born Survivor’ race to raise money for autism charities. While the latter has been postponed for now due to Coronavirus, SONA will continue to raise awareness on their social media platforms and will carry on with their efforts to help families touched by the condition, more so than ever in this time of uncertainty.
Nicola adds: “We’re all going through some very difficult times right now, but autism is something that doesn’t go away. In particular, now is a key time for parents who may be struggling to home-school children with learning difficulties, or in fact, even manage to get through the day at times.
“We remain committed to supporting this cause, whatever the circumstances.”
World Autism Day takes place on 2nd April every year. World Autism Awareness Week takes place from Monday 30th March – Sunday 5th April 2020.