We’re honest enough to admit that more than once, potential clients have told us we’re more expensive than other companies they have spoken with.
Interestingly, these comments are more often than not alongside another comment of ‘your proposal was the most comprehensive, open, detailed and clearest’… I guess it depends on what’s important to someone at the end of the day.
Some of these clients go on to become long term clients of ours, some don’t – but our answer to these comments is always the same:
We Give Great Value
We don’t consider ourselves expensive at all. At the same time, we don’t try to be the cheapest. Our aim is to provide the best value for our clients, and 100% satisfaction rate.
The bottom line is we specify and use high performance equipment that we know befits the luxury homes that we work in. Equipment that we know (though experience) provides the performance, reliability and experience that our clients expect and deserve. We also know, through decades of installation experience in the luxury residential and super-yacht markets how long it takes to design, manage, engineer and configure these systems to the very highest standards so that they are as reliable, and as intuitive as they can be.
We look at it from another perspective – if another company is much cheaper than us it ultimately come down to two factors:
They have chosen to use lower specification hardware or equipment
They have allowed less time to design, engineer, configure and support that system.
There’s Usually a Reason it’s Cheaper
We realise that there are many instances where cheaper does not mean, less quality. And in fact, where expensive does not always mean better! We also realise that sometimes ticking a box is ok, whereas we’d rather exceed expectations. That’s simply the way we choose to work, not to say that ticking a box isn’t satisfactory for others.
It’s difficult for consumers when it comes to a highly technical niche market where they themselves may not understand the difference between proposals. You can read more about how we make our proposals as transparent as possible so you are in full control.
For this reason we wanted to highlight here the quality of onsite installations we’ve found when we’ve been asked to takeover existing home technology systems. You can read more about our Home Technology Rescue experience here.
Behind the Scenes
We can all get fancy shots of nice houses to put on our websites, OR use stock imagery, but SONA believe that the engineering element is one of the true representations of any home technology company and their approach to their clients.
We’re proud to show off our wires!
The images below are real life systems as installed in properties across the UK, by so called ‘home technology professionals’ who were the first at the time to say ‘we’re cheaper than those other guys’.
At SONA – our price is not what gives us pride in our work, or in fact wins us work.
We’re proud to say that these systems would all have been cheaper than the SONA equivalent… However – and we’ve done the maths for you – in some cases our pricing would have been less than 10% more…
For an extra 10% would you rather have peace of mind, or have to deal with this whenever you have a tech glitch….?