The Real Value of Award-Winning...
Lately, after being approached to enter SONA for some awards, it’s got us thinking here at SONA HQ – how valuable and useful is an award to us and our customers? Yes, being an ‘award winning’ company has a nice ring to it, but does it actually mean anything? Does it give a true reflection of our capabilities and skill?
When companies can nominate themselves for an award and immediately be ‘shortlisted’ – then win simply on the number of votes they accrue, from colleagues and friends who they socialise with – surely this is more a popularity contest?
So how is an award a true reflection of a company’s technical design and engineering proficiency, and at what point does it become relevant for your home technology project when you’re looking for a technology partner ? This discussion prompted us to look at awards in the home technology industry, and really evaluate which ones (in our opinion) had any merit.
AWARD WINNING – Does this mean anything to a customer or to other industry professionals?
As a customer, the term ‘award winning’ could be deceiving. It may appear that the company you are dealing with are in fact, the best, or at the very least at the top of their field.
Spending so much of our time recently undoing and redoing home technology systems in Cheshire, London and the UK that have been poorly designed, installed and executed, we urge home-owners and professionals such as developers and interior designers to dig a little deeper in to the experience and expertise of the companies you shortlist to deliver your system.
In the spirit of being entirely open and honest, here is SONA’s stance and approach to awards….
We strive to BE THE BEST. Not appear to be the best. We have (and continue to aim for) a solid, untarnished reputation and very happy clients – to have ‘award winning’ projects is of course a nice cherry on top, but only if the award is respected by experts and peers in the industry, and gives a true indication of our competence.
The only awards we enter, are judged by the most knowledgeable experts in the industry and are compared with the impeccable work of companies world-wide using a quantifiable set of standards.